News

 

With any campaign, there’s almost always a desire for instantaneous results. And while public relations can serve as a catalyst to garner swift results in a fast-paced news cycle, it’s often referred to as the “long game”—intentional execution and relationship building over a prolonged period to generate awareness, establish trust and bolster reputation. That’s exactly the approach DS+CO took with Roberts Wesleyan University.

 

When all was said and done, the long game proved to be a strategy for success that exceeded Roberts Wesleyan University's goals and sparked the proper fanfare for a long-awaited vision that was “right for Roberts and right for Rochester.”

 

 

Courtney O’Gorman from DS+CO is the public relations manager for the Roberts Wesleyan University account.