Marketing, B.S.

[Marketing – 0509]

Long ago, the business guru, Peter Drucker, stated, “the business enterprise has two, and only two, basic functions: marketing and innovation.”   All else, he implied, was detail. In any enterprise, marketing is the driving force for success. The Marketing major prepares students for a profession in a wide variety of industries and marketing subspecialties. Since marketing is typically regarded as a "top-level" function within an organization, vital to any business or organization in today's competitive global economy, students need to develop business skills, creativity, originality, and communication skills.

The major builds on a strong general education foundation with coursework in core business disciplines, including management, accounting, marketing, economics, finance, and information systems. The major adds focused marketing courses that address the primary functional concerns of commerce, industry, and non-profit organizations. Students will become familiar with e-commerce, social media, and digital marketing. 

Developing students’ capacity to operate successfully in a wide variety of career opportunities, the program stresses academic preparation in marketing concepts and skills, problem-solving, and hands-on, real-life experience through class projects and an internship in the marketing field.

SPECIFICS OF THE MARKETING B.S. DEGREE

Minimum Total Hours: 124

Total Liberal Arts Hours Required: 62

General Education Requirements: Per Core Curriculum Requirements list (see General Education Council). Exceptions:  only one fine arts course is required (ARTS 2700 recommended); must take PSYC 2600 for the behavioral science requirement; must take ECON 2010 for the history, economics, or social sciences requirement; Mathematics requirement is met through the major.

Minimum Requirements: Overall and major GPA of 2.5; no grade less than C- in the major; minimum grade of C- in COMM 1105, COMP 1010, COMP 1020, and MATH 2400.

Transfer Requirements: See institutional transfer policies.

Application to Major: Application to Major can be secured from the Undergraduate Business Department and submitted during the second semester of the sophomore year.  A minimum grade of C- in MATH 2400 and in all courses within the major is required for acceptance to the major.  A minimum overall and major GPA of 2.5 is required to be accepted and to remain in the major.  Falling below an overall or major GPA of 2.5 removes students from the major and precludes them from taking upper-level courses. 

Major Requirements: 65 hours as follows:

• Common Professional Core (44 hours):
  • ACCT 2010-Principles of Accounting I;
  • ACCT 2010L-Principles of Accounting I Lab;
  • ACCT 2020-Principles of Accounting II;
  • ACCT 2020L-Principles of Accounting II Lab;
  • BUAD 1010-Introduction to Business;
  • BUAD 2100-Business Law I;
  • BUAD 3210-Corporate Finance;
  • BUAD/SOCS 3410-Organizational Leadership;
  • BUAD 3800-International Business;
  • CSCI 1030-Introduction to Microsoft Excel;
  • CSCI 1510-Introduction to Management Information Systems;
  • ECON 2020-Principles of Macroeconomics;
  • ECON 2050-Personal Economics;
  • MGMT 2020-Principles of Management and Social Entrepreneurship;
  • MGMT 4200-Strategic Management;
  • MRKT 2010-Principles of Marketing;
  • MATH 2400-Statistics;
• Marketing Requirements (21 hours):
  • MRKT 3500-Internship Preparation;
  • MRKT 3600-Creative Problem Solving;
  • MRKT 4010-Marketing Research;
  • MRKT 4020-Marketing Management;
  • MRKT 4500-Internship Experience;
  • Additionally, students must choose, in consultation with their academic advisor, any combination of 9 credits from the following list:
    • MRKT 3400-Advertising & Branding;
    • MRKT 3450-Consumer Behavior;
    • MRKT 3650-Integrated Marketing Communication;
    • MRKT 3550-Personal Selling & Sales Management;
    • ARTS 2700-Graphic Design I;
    • ARTS 2810 Web Design I