Course Descriptions

Courses numbered 1000-1999 are open to freshmen; 2000-2999 to sophomores; 3000-3999 to juniors; 4000-4999 to seniors. It is recommended that students elect courses in the years for which they are listed. Freshmen will be admitted to courses above the 2000 level only with the consent of the instructor and the student’s advisor. Juniors and seniors taking freshman courses may be expected to do additional work. Any course above 4999 is a graduate course.

NOTE:
The number in parentheses following the course title indicates the semester hours of credit assigned to the course.
An H following the course number indicates an honors level course.

MRKT 2010
Principles of Marketing [Course] (3)
Principles of Marketing course is a survey of the role and procedures of strategic marketing in the economy and with the resources of the firm. Emphasis is given to product, pricing, promotion and distribution strategies. The marketing of non-profit organizations will be contrasted to the marketing of for-profit organizations. The development of a marketing plan will provide practical application. Also listed as SPMM 2010.

MRKT 3120
Social Media Theory & Practice [Course] (3)
This course provides students with an introduction to the history, theory, technology, and uses of social media. Students will study and utilize a variety of digital social networks (forums, blogs, wikis, and commercial social media platforms) and examine and utilize the commercial and marketing applications of those networks.

MRKT 3400
Advertising & Branding [Course] (3)
This course acquaints students with the principles of advertising. It is designed to study the techniques of advertising planning and management. Effective media presentations and the development of an advertising campaign are studied. The field of advertising is explored as a possible career option. Prerequisite: MRKT 2010 or permission of the instructor.

MRKT 3450
Consumer Behavior [Course] (3)
This course provides a basis for understanding consumer behavior on multiple levels - from individuals and family units to larger groups, organizations, and society-in an international context. It examines factors and trends influencing marketing strategy development and changes in relation to the dynamics of the behavior of consumers. It aslo provides a foundation for understanding the consumer decision process as it applies to the marketing of consumer products and services and non-profit services. Prerequisite: MRKT 2010 or permission of the instructor. (Offered alternate years)

MRKT 3500
Marketing Internship Preparation [Course] (1)
This course helps to prepare the student for the internship with an emphasis on resume writing, interviewing, and networking. Prerequisite: Junior standing.

MRKT 3550
Personal Selling and Business to Business [Course] (3)
This course examines the theories, principles, and skills-development necessary to support the management and the personal selling function of marketing. It provides a basis for understanding personal selling on multiple levels-from individuals and family units to larger groups, organizations, and society-in an international context. It also provides a foundation for understanding and managing the selling process as it applies to a wide range of activities such as the marketing of consumer products and services, non-profit services, and other related activities such as institutional development. Prerequisites: MRKT 2010 or permission of the instructor. (Offered alternate years)

MRKT 3600
Creative Problem Solving [Course] (3)
This course will examine innovative approaches to problems at all stages of an organization's growth cycle. Students will learn to address obstacles with a variety of creative solutions. Within this course students will be able to apply special emphasis to their individual areas of interest (including business, ministry, non-profit organizations, social work, social sciences, etc.) The course will focus on practical application and real-life experience. Also listed as MGMT 3600. Prerequisites: junior standing.

MRKT 3650
Integrated Marketing Communication [Course] (3)
This course provides an overview of the process of analyzing, planning, and evaluating a broad promotion strategy. It examines the varied elements of advertising, personal selling, public relations, direct marketing, and sales promotion, culminating in the optimum promotional mix through integration and organization. The course develops the students' understanding of the environment affecting promotional efforts, with special emphasis on the relevance and influence of consumer motivation and behavior on promotional efforts. Students will gain an awareness of the variables in the promotional mix and grasp the manner in which they may use them effectively to attain clearly specified objectives. The course broadens the students perspectives so they can comprehend both the managerial and social significance of promotional efforts in the free enterprise system. Prerequisites: MRKT 2010 or permission of the instructor. (Offered alternate years)

MRKT 3800
Healthcare Marketing [Course] (1)
This course will introduce the learner to the data and technology-driven enterprise that is healthcare marketing today. In studying the marketing process, the learner will look at what marketing is, the nature of marketing strategy and the environment in which marketing operates. Special emphasis will be placed on how healthcare organizations are responding to the changing demographics of an aging population. At the core of marketing is the consumer. In healthcare, the consumer can be the patient, the family, the physician, the company buying care, a judge making a referral for mental health care, or an insurance company.

MRKT 4010
Marketing Research [Course] (3)
A study of the role of marketing research in organizations and examination of approaches and methods of research employed by marketing managers to solve marketing problems, the course emphasizes survey methodology and applications of statistical methods. Also listed as SPMM 4010. Prerequisites: MRKT 2010, MATH 2400 or permission of the instructor. (Offered alternate years)

MRKT 4020
Marketing Management [Course] (3)
Focus will be upon key market-based management practices that enable a business to attract and maintain satisfied customers while growing profits and shareholder value. Concepts related to non-profit organizations will be contrasted to the marketing management of for-profit organizations. Also listed as SPMM 4020. Prerequisites: senior standing, MRKT 2010 and MGMT 2020, or permission of the instructor. (NOTE: This course serves as both a Marketing and Management course.)

MRKT 4500
Marketing Internship Experience [Practicum] (2 - 6)
The internship for Marketing majors integrates the theory of the course offerings into operation and practice. Such intern experiences add insight and focus to the students' career planning and open thinking to a range of placement possibilities. Students are assigned to organizations in the area of interest. Prerequisites: MRKT 3500 and admission to the Marketing Major.

MRKT 4900
Business on Location [Course] (1 - 3)
The course exposes students to international business and economic development, providing them an opportunity to experience first-hand another culture and business operations in that country context. Students will meet during the term to prepare for the cross-cultural context and then travel for 1-3 weeks to another country. Students will have opportunity to speak with businesspersons and visit businesses – small scale local businesses, NGO programs, and international firms.

MRKT 4910
Applied Research Project Part 1 [Course] (3)
The applied research course is a capstone project in the Organizational Management program. The course requires students to select a real problem they have encountered at work or elsewhere, conduct research to determine its cause(s) and make practical recommendations to solve it based on the results of the study. Intended to provide solutions to concrete problems, questions, or concerns within an organization, the research project enables students to apply the academic skills and knowledge acquired across the Organizational Management curriculum. While it is demanding and challenging, the course provides opportunities for students to hone critical thinking, research, written, and verbal presentation skills, gain personal satisfaction for the successful completion of a valuable project, and contribute to the improvement of their organization. The project is organized into two parts. Part One covers introduction to research, research problem statement and literature review.

MRKT 4920
Applied Research Project Part II [Course] (3)
The applied research course is a capstone project in the Organizational Management program. While it is demanding and challenging, the course provides opportunities for students to hone critical thinking, research, written, and verbal presentation skills, gain personal satisfaction for the successful completion of a valuable project, and contribute to the improvement of their organization. The project is organized into two parts. Part Two requires students to determine the most appropriate data collection method and procedure, design a data collection instrument, if needed, collect the necessary data, analyze the data and present the overall results of the research project in both written and oral reports. Conducting research is an exciting and challenging part of the academic experience at all levels. The aim of applied research in particular is to generate knowledge relevant to solving problems and making decisions. Prerequisite: MRKT 4910

MRKT 4950
Independent Study [Course] (1 - 3)
Independent study provides opportunity to pursue advanced or special-interest topics not covered in the curriculum. Prerequisites: 1. Junior standing. 2. A minimum of 9 semester hours in the discipline of the Independent Study. 3. A minimum grade point average of 2.50 in the discipline. 4. Proof of motivation and ability to work independently. 5. Approval of the department in which the study is to be taken. 6. Permission from the student's advisor, the course instructor, the Department Chair, the School Dean, and the Registrar.